On March 31st we will be awarding a free marketing program valued at $1,000 to one of our subscribers. To be eligible all you need to do is be an active subscriber to The Spinal Column.

The winning doctor will be announced in the April issue of this newsletter.

Congratulations to Paul J Zuchowski, D.C. !

Paul J Zuchowski, D.C. is our $1,000 marketing package winner for February. Paul J Zuchowski, D.C. , please contact Sonia at Metro Marketing by Monday, March 28th. To be eligible to win for March, just sign up for our newsletter and look at it when it arrives in your inbox. It's that easy to win a $1,000 marketing package.

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Each month we will give you a proven marketing tip or program that, if done right, will work for you. Collect, read and use all 36 of them over the next three years and you will have put together an effective powerful marketing program to help grow your chiropractic practice.

Last issue’s idea: Staying in Touch...Forever

This month’s idea: Producing and audio cassette

A great way to generate leads, new patients and truly establish yourself as the expert in your community is to produce your own audio cassette or CD and offer it free to prospective as well as current and past patients.

How to be Pain Free Without Medication is but one of 100 titles you could use for this powerful marketing tool.

The Q&A format where you are interviewed in a series of questions is a format that is well received.

Of course, this audio cassette/CD needs to be well written and well produced.

It’s going to be your calling card. It’s going to be the first impression that prospective patients have of you so you need to put your best foot forward.

Get some professional help if you feel uncomfortable yourself.

(Ed. Note: At Metro Marketing we offer a whole series of audio materials for the chiropractic community. Where the material is not for the general public [you’ll have to write your own], the format and style are something you may want to take a close look at. Call today for free copies).

You have two objectives in distributing this material:

If properly and professionally done, reason #1 will take care of itself.

As for the 2nd reason, by offering the tape/CD free to members of the community via other advertising channels such as newspaper ads and press releases to name but two, the free offer will help you find prospective patients.

When a prospective patient calls for a copy of the CD, it will be mailed to him along with your offer for a free chiropractic exam.

The process repeats itself.

Offer valuable educational materials to the community. Make it easy for them to get. When they ‘raise their hand’ they obviously have an interest in the topic and you now have an excellent candidate for your services long before your competitors even know they exist.

Put them on your newsletter (you do produce a newsletter we hope?) and mailing list. Stay in touch and your patient base will grow with each passing week.

Want to discuss? Feel free to call me at 1-800-696-7788, ext. 112.

Each month we will give you a ready-to-use letter that can be used to help promote your practice.

A professional copywriter would charge you anywhere from $150 to $350 to write you a marketing letter, but as a subscriber to The Spinal Column you get it for free.

This month’s letter: Mailed with the Cassette/CD

Free downloadable copy

Click here to download Adobe Acrobat Reader

To grow your practice your professional marketing skills are as important as your chiropractic knowledge, maybe even more so.

Our March 15th launch date is fast approaching and you are about to lose your zip code forever.

Only one chiropractor in each zip code.