Each month we will give you a proven marketing tip or program that will work for you. Collect, read and use all 36 of them over the next 3 years and you will have put together an effective, powerful marketing program.
Last issue: Direct Mail
This month: Get Out and Speak
Of the 36 marketing ideas we are going to cover, this month’s idea of getting out of the office ranks in the top 5 for effectiveness.
Think about it for a minute.
Are you more comfortable with someone you have met in person and impressed you? Or with someone who has contacted you via a mailing, a newspaper ad or hundreds of other marketing vehicles.
Meeting someone and leaving impressed wins hands down every time.
Show your community how smart, how educated, how competent and how likeable you are.
Speak in front of any group you can.
Remember, anyone with a spine is a potential patient, so your potential audience is unlimited.
Any group of people who wants to hear about chiropractic care, however small or however large, however young or however old, will be the right group for you.
Organizations, clubs, associations, libraries and bookstores are always looking for dynamic, interested speakers who can give a meaningful non-commercial, non-self-servicing presentation on a topic of value and interest to its audience. And who is not interested in health care?
Steps to follow:
 Make a list … a very long list … of every organization, club, bookstore, library, corporate office or school you can find. The list is endless.
Make a phone call and find out the appropriate person to contact with your proposal – name, title and mailing address. You now have a valuable database.
Write a letter to 20 people in your database offering, as a community service, your willingness to make a 30-minute free presentation on a specific topic. List two or three topic titles in your letter as suggestions.
Follow up each letter with a phone call. The reason for the phone call is you want to know if the letter has been received and would like to discuss it with the appropriate party.
You will now have several speaking engagements.
Prepare your presentation well.
Take a class in public speaking if you have never done it or are too afraid to even try.
Go see other speakers. You’ll quickly be able to tell the good from the bad.
Practice your presentation.
Give it from the heart. Make an educational, dynamic, non-self-serving presentation in front of five or 50 or 500 people. Make sure they are far more impressed with you after your presentation than before.
Follow up with those who attended by sending a simple thank you note and some articles (again not self-serving advertisements) of value and interest.
Enjoy all the new patients you will be seeing.
Make your next presentation (once a month minimum) and make it better than the first one.
Build a larger waiting room at your office.
Never, never stop public speaking. It’s powerful and it works.
If you have any questions on how to use public speaking to build your practice, you can e-mail me at larry@chirometromarketing.com (24 hour reply max) or call me at 800-696-7788, ext. 112.
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