All marketing is not the same.
When spending marketing and advertising dollars, you want to get the greatest return on investment.
The most dollars in for each dollar spent.
To do this you need to throw a wider fishnet. You need to stop skimming off the top.
What do I mean by this?
Let's use an extreme example and let's assume you ran an ad in the local newspaper offering your services to a very narrow and limited market. You offer your services to only people who have had back surgery in the last six months.
A very small part of your community.
They may be exactly who you are looking for but by narrowing your focus you have eliminated hundreds of other prospective patients.
On the other hand if your ad were broader in scope, you would not only attract your ‘A' patient but many ‘B' patients as well.
With a Metro Marketing new patient program we call everyone in your community.
So, not only do we find the prime ‘ready to sign up today' prospective patients, we find those in your community who are the fence sitters.
They weren't just minutes away from finding a chiropractor, but they are receptive to hearing and finding out what you in the chiropractic field can do for them.
They were weeks, maybe months away from responding to one of your passive ads that they may have seen elsewhere.
By reaching out to them, we have found them before your competitor has and before they themselves went looking for a chiropractor.
It's the start of the selling process. In order to have a strong steady flow of new patients you need to have the various ‘buckets' filled at all times.
First they need to know who you are. Only then can they come to like you. Then trust you. Then depend upon you and then and only then use you for their medical needs.
By inviting up to 120 new prospective patients into your office with one of our programs you will be given the opportunity to get them to know you, like you and maybe even trust you – all with that initial visit.
At this point they may use your services today, use your services tomorrow or make sure their 20 closest friends and relatives know about you and how well you treated them during their free consultation.
Just think for a moment of where your practice would be today if everyone in your town had had the opportunity to meet with you personally or had been told by someone they trust and respect that you were the only chiropractor anyone should ever consider using.
There wouldn't be enough hours in the day to treat everyone who wanted to be treated by you.
“They really didn't have an interest” is something we hear from time to time.
Remember, for a moment, the process.
We are not offering anything of value except for a consultation with you. No free TV's, door prizes or free car ride to and from your office.
The prospective patient is taking the time, providing their own transportation, sitting in your waiting room, filling out paperwork.
I think we can agree at this point that there is some level of interest.
Why else would they be at your office? Yes, the level of interest could be very strong (an easy patient conversion) to mild or even weak. But if you reconstruct in your mind the circumstances that got them to your office in the first place, you will objectively agree that a level of interest exists, be it hot, warm, cool or cold.
The hot ones are your new patients today. The warm ones may be next week or next month. The cool and cold ones need some cultivating and nurturing. Remember, they each know no less than 100 other people each.
It could be as soon as tomorrow that a dear friend or relative asks them if they have any suggestions on who to see for a bad back or other physical ailment.
And if you did a good job cultivating and nurturing your warm-cool-cold prospective patients, we know who the recommended chiropractor will be.
It will be you. |
The More New Patients You Will Find 
